The challenge
Great food. Great vibe. No way for new customers to find them.
Tap & Grill had the atmosphere and the menu. What they didn't have: a website worth linking to, a social presence anyone was following, or a paid channel bringing in first-time visitors. In a restaurant market this competitive, you can't wait on word-of-mouth.
They wanted a partner who would own the entire online stack — not three separate vendors and a split bill.
What we did
Website that converts. Social that engages. Ads that fill seats.
1
Built a hospitality-grade website.
Menu photos, reservations, directions, and a clear call to visit. Fast-loading, mobile-first. The site became the asset every other channel pointed at.
2
Rebuilt the social feed with real imagery.
We captured on-site photos and video of the food, the taps, and the atmosphere. Consistent daily posting turned their Instagram into something locals actually checked.
3
Facebook + Instagram ads targeted to the local draw.
Hyper-targeted ad sets against people within realistic driving distance who actually go out on weekends. We paired the ads with our social content so viewers saw congruence, not awkward stock.
4
Video promos for seasonal drops.
We produced a Quirk Hard Seltzer / Tap and Grill video promo. Local brand pairing. Real creative. The video did disproportionate work on paid + organic simultaneously.
The results
Packed weekends, real engagement, a brand people actually recognize.
Within the 3-month sprint, Tap & Grill saw measurable lifts in foot traffic, customer engagement, and revenue generation. The combination of their website, social content, and targeted ads positioned them as a destination inside their local market — not just another option.
The bigger win: once the website + social infrastructure existed, ongoing ad spend got cheaper and more effective. The foundation did long-term work.